GEL-NYC 2.0 SSHS

The Signature Series is a unique partnership program that allows different visionaries to apply their signature touch to key seasonal designs, deepening the product's story while further enhancing the design language through their unique vision.

To introduce the next model in the GEL-NYC™ franchise, HAL STUDIOS is reimagining the GEL-NYC™ 2.0 with industrial influences from New York.

For this project, HAL STUDIOS celebrates the often-overlooked industrial elements that form the backbone of New York City. "The architecture of everyday life" serves as the foundation for this collaboration. Drawing inspiration from the city's utilitarian structures and industrial heartland, we aspire to create a design that reflects the rugged elegance of New York's urban environment.

Each shoe features a personalized "A healthy mind in a healthy body" message from the partner, placed inside the tongue.