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  • AJ 1 Pine Green Roadshow

    AJ 1 Pine Green Roadshow

Refering to the launch of the Air Jordan 1 Retro OG “Pine Green“ we completely wrapped a Mercedes G-class AMG car based on the design of the shoe.

As part of a road show we’ve created buzz by driving with our AJ Pine Green Car through the Jordan home bases of Switzerland and let the customers enter the raffle by scanning the QR code on the rear part of the car.

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To participate in the raffle the customers needed to spot our Titolo x AJ Pine Green Car in Zurich and Berne and make sure to take a picture of the QR Code stamped on the spare wheel cover on the back of the car to enter the raffle.

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Streetwear is a term for casual clothing that became global in the 1990s. It all started in New York where fashion was influenced by hip-hop culture and skateboarders. The term quickly spread from New York to the rest of the world. Streetwear includes anything casual and comfortable, like baggy denim jeans, caps and sneakers. Streetwear style is constantly evolving and developing. In the past couple of years, 90s fashion has started to become trendy again and that decade is having a big influence on streetwear styles. The hype for trendy sneakers and the baggy jeans look is back – at least until the next trend comes along.