New Balance

9 Products
  1. Wmns New Balance 990 Wmns New Balance 990
    Wmns New Balance 990
    New Balance
    As low as CHF 269.90
  2. New Balance 2002 New Balance 2002
    New Balance 2002
    New Balance
    As low as CHF 159.90
  3. New Balance 530 New Balance 530
    New Balance 530
    New Balance
    As low as CHF 129.90
  4. New Balance 90/60 New Balance 90/60
    New Balance 90/60
    New Balance
    As low as CHF 179.90
  5. New Balance 90/60 New Balance 90/60
    New Balance 90/60
    New Balance
    As low as CHF 139.90 Regular Price CHF 199.90
  6. New Balance 1906 New Balance 1906
    New Balance 1906
    New Balance
    As low as CHF 124.90 Regular Price CHF 179.90
  7. New Balance 2002 New Balance 2002
    New Balance 2002
    New Balance
    As low as CHF 119.90 Regular Price CHF 169.90
  8. New Balance 2002 New Balance 2002
    New Balance 2002
    New Balance
    As low as CHF 119.90 Regular Price CHF 169.90
  9. New Balance 1906 New Balance 1906
    New Balance 1906
    New Balance
    As low as CHF 84.90 Regular Price CHF 169.90

The Unique Story Behind the Brand

New Balance was founded by an Irish immigrant William. J. Riley in Boston, Massachusetts in 1906 as the New Balance Arch Support Company. It started as a humble company selling arch supports for workers who stood long hours for work. Interestingly, Riley came up with the arch support design inspired by the perfect way his chickens moved on their three-clawed feet. This motivated him to produce the flexible three-support point arch. In 1927 Riley hired Arthur Hall as a salesman who by 1934 had become a partner at the company. At this point, they were still selling corrective insole supports. In 1956 Hall sold the company to his daughter and son-in-law Eleanor and Paul Kidd. The supports soon became a success and the brand after getting multiple requests by athletes for tailored sneakers introduced “Trackster” in 1961. This breakthrough model was the first shoe with a grooved sole. The Trackster soon became the most popular track and cross country shoe to be used in schools and colleges in and around Massachusetts.

 

Heralding the Change, the Most Iconic Models

In 1972 New Balance was purchased by their current chairman Jim Davis who made the brand a worldwide name. Their most popular shoes are the 320 and the 574. With 320 they launched their famous N logo now synonymous with the brand. This model was also voted the best running shoe by ‘Runner’s World’ magazine. The 574 was released as a technical running shoe, and thanks to its unique combination of comfort and stability became even more famous off the track. This heralded the entry of the brand into the world of streetwear making it a popular name among youngsters. 

 

The new New Balance

Today the company is a multinational conglomerate with the credo ‘We were born to move’ and boosts of being both casual and comfortable with a promise to add pep to your every step! New Balance has designed ingeniously unique shoes for running, football, cricket, basketball, and cycling and skateboarding. They also sell a wide range of active wear apparel. New Balance has a number of collaborations with famous fashion labels such as Norse Projects, Stussy, United Arrows, Junya Watanabe eYe, and Beams Plus.

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SNEAKERS

Sneakers have always been associated with both comfort and style! No other category of shoes can give you the same vibe like a pair of hip sneakers. Sneakers are the type of shoes that see no gender, making them the perfect unisex choice. Both men and women can wear the same designs and styles. Isn’t that awesome! Titolo is your one-stop-shop for all the diverse varieties of sneakers out there, whether you are looking for classic, retro, streetwear, fashionable, or just functional styles. Can’t decide on what to buy? No worries, log in to Titoloshop.com and browse through our thousands of sneaker choices to find the right match for you. As someone wise once said, people make shoe contact before making eye contact; hence one can’t compromise sneakers!

STREETWEAR

Streetwear is a term for casual clothing that became global in the 1990s. It all started in New York where fashion was influenced by hip-hop culture and skateboarders. The term quickly spread from New York to the rest of the world. Streetwear includes anything casual and comfortable, like baggy denim jeans, caps and sneakers. Streetwear style is constantly evolving and developing. In the past couple of years, 90s fashion has started to become trendy again and that decade is having a big influence on streetwear styles. The hype for trendy sneakers and the baggy jeans look is back – at least until the next trend comes along.