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We celebrated the relaunch of ELHO at Titolo Zurich with a live showcase by Crimer.


The event brought together music, movement and style under one roof, marking the return of one of Switzerland’s most iconic outdoor brands.

 

As an Olympic outfitter and proud iconoclast, ELHO revolutionized ski clothing between 1948 and 1993.

The brand invented the Jet Pant, the first down jacket and brought neon colours to the slopes, setting new standards in performance and style.

 

Now ELHO has returned as a truly innovative outdoor style brand, combining performance, visionary design and bio-based materials.

The freestyle lifestyle is being redefined both on and off the slopes, because freestyle is more than just a sport, it is an attitude.

 


“ELHO has always been more than just an outdoor brand.
It was a mindset. A rebellious attitude.
Exactly this spirit is part of our relaunch.
We call it ‘ELHO Freestyle’: a visionary mix of heritage,
performance, innovative design and bio-based materials.”

 

— Donald Schneider

ELHO Re-Founder & Executive Chairman



ELHO continues to live this ethos year-round, creating high-performance products that prove themselves in extreme conditions yet fit effortlessly into everyday life.

 

Crimer’s live performance brought this energy to the stage. His 70s and 80s inspired synth pop sound mirrored the same bold and expressive spirit that defines ELHO.

The night connected fashion and music in a way that felt both nostalgic and forward looking.

 

We are thankful to everyone who joined us at Titolo Zurich and helped make this launch a moment to remember.

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