GEL-NYC™ 2.0 SSHS
For the second iteration of the Signature Series, HAL STUDIOS DESIGN THINKING present the GEL-NYC™ 2.0 SSHS, a silhouette inspired by movement, culture, and connection within the streets of New York City.
The GEL-NYC™ 2.0 SSHS blends heritage running elements with contemporary design language. Layered materials and refined detailing create a premium, urban aesthetic while maintaining a strong connection to ASICS’ performance DNA. Comfort and functionality remain at the core of the design. The midsole features GEL™ technology for enhanced shock absorption, delivering all-day comfort for dynamic city movement.
The accompanying hero film follows movement through NYC, culminating in a moment of connection and contentment with John Bouquet and Matt Thomas, the duo behind HAL STUDIOS DESIGN THINKING. The still imagery includes Nas and Raekwon of the Wu-Tang Clan—icons of New York’s music scene and key inspirations for the GEL-NYC™ 2.0 SSHS—alongside notable figures from the city’s creative community such as Lichen, Throwing Fits, and Public Records.
Release: January 16th, 2026