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Support for our crew is in our DNA. It’s massively important for us to hear and share our community’s stories, and our project at Café Revolution in Bern for the Nike Air Jordan campaign was all about that. We heard stories from a creative group of women of color, whose emotions and authenticity made this campaign truly meaningful.

Our aim at Titolo is to learn and grow through interaction with community members from all sorts of backgrounds, to cultivate an inclusive place online, and then use our platform to give people a space to create inspiring content. For this Nike sneakers footwear campaign, we wanted to use a place in real life that echoes our intentions – Café Revolution in Bern was totally perfect.

The women we met come from different creative backgrounds. Their insight helped Titolo authentically promote Nike Jordan shoes from a safe space – one that was founded on the basis of providing strength, security, compassion and friendship. A safe space for people of color and anyone who experiences sexism and racism.

For the footwear shoot, the women wore black-and-white clothing to make the black-and-white Nike shoes pop. The café is lush, full of plants and brimming with positivity. Titolo made sure POC were represented behind the lens too. Plus, the entire hair team and MUAs were women of color – we know that, sadly, MUAs at backstage shoots often don’t have a kit diverse enough to cater to POC, and models of color often have to do their own hair and makeup. 

 

“Having a safe space to imagine and dream and (re)invent yourself is the first step to being happy and successful, whatever road you choose to pursue.”

 

This café and campaign provide just that, and Titolo intends to do the same.

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SNEAKERS

Sneakers have always been associated with both comfort and style! No other category of shoes can give you the same vibe like a pair of hip sneakers. Sneakers are the type of shoes that see no gender, making them the perfect unisex choice. Both men and women can wear the same designs and styles. Isn’t that awesome! Titolo is your one-stop-shop for all the diverse varieties of sneakers out there, whether you are looking for classic, retro, streetwear, fashionable, or just functional styles. Can’t decide on what to buy? No worries, log in to Titoloshop.com and browse through our thousands of sneaker choices to find the right match for you. As someone wise once said, people make shoe contact before making eye contact; hence one can’t compromise sneakers!

STREETWEAR

Streetwear is a term for casual clothing that became global in the 1990s. It all started in New York where fashion was influenced by hip-hop culture and skateboarders. The term quickly spread from New York to the rest of the world. Streetwear includes anything casual and comfortable, like baggy denim jeans, caps and sneakers. Streetwear style is constantly evolving and developing. In the past couple of years, 90s fashion has started to become trendy again and that decade is having a big influence on streetwear styles. The hype for trendy sneakers and the baggy jeans look is back – at least until the next trend comes along.