After the appearance of Dwayne "The Rock" Johnson at the 54th Super Bowl at the beginning of this year, the Swiss sportswear company was catapulted into the limelight and made waves internationally. Overnight they were no longer an unknown name in the streetwear scene. Johnson surprised everyone wearing the white running shoes with their iconic shoe sole. The demand was so great that the On website crashed.
“It’s almost become a pre-requisite that sportswear brands, like superheroes, have an origin story — and On is as authentic as they come. The company was founded by David Allemann, Olivier Bernhard, and Caspar Coppetti in 2010, and has since become the fastest-growing footwear brand in the world.”